Episode 5

Thought Leader, Influencer, Expert: Who Are You on LinkedIn? Insights from Ashley Faus (Atlassian)

What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn. The key moments in this episode are: 03:05 Are thought leaders born or made? 08:48 What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader? 20:53 Ashley’s Four Pillars of Thought Leadership 28:50 Can organisations be Thought Leaders? Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #thoughtleaders #personalbrand #influencer #B2BMarketing #contentmarketing

About the Podcast

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Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.