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Episode 228

The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right)

Published on: 23rd June, 2026

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Episode 227

10 NEW LinkedIn Features Ranked Honestly (2026)

Published on: 17th June, 2026

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Episode 226

How Global B2B Brands Balance Company Pages, Paid, Organic and Employee Advocacy

Published on: 10th June, 2026

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Episode 225

Why Employee Advocacy Fails on LinkedIn (And What to Do Instead)

Published on: 3rd June, 2026

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Episode 224

Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)

Published on: 27th May, 2026

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About the Podcast

Show artwork for Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

LinkedIn insights for B2B marketers. No hacks.

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About your host

Michelle J Raymond

Michelle J Raymond is the Founder of B2B Growth Co and creator of the Power of Two approach. She helps organisations combine Company Page-led growth with employee advocacy, so buyers don’t just see the brand; they hear from the people behind it.
A LinkedIn Company Pages specialist, LinkedIn author and host of the Social Media for B2B Growth podcast, Michelle is known for bringing practical, no-hacks LinkedIn strategies to stages worldwide.