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Episode 214

Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus

Published on: 26th February, 2026

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Episode 213

How To Build Real Authority On LinkedIn (Without Faking It)

Published on: 18th February, 2026

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Episode 212

How To Build a LinkedIn Company Page That Actually Grows

Published on: 11th February, 2026

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Episode 211

360Brew Explained. Why Reach No Longer Matters on LinkedIn

Published on: 5th February, 2026

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Episode 210

Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It)

Published on: 27th January, 2026

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About the Podcast

Show artwork for Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

LinkedIn insights for B2B marketers. No hacks.

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About your host

Michelle J Raymond

Michelle J Raymond is the Founder of B2B Growth Co and creator of the Power of Two approach. She helps organisations combine Company Page-led growth with employee advocacy, so buyers don’t just see the brand; they hear from the people behind it.
A LinkedIn Company Pages specialist, LinkedIn author and host of the Social Media for B2B Growth podcast, Michelle is known for bringing practical, no-hacks LinkedIn strategies to stages worldwide.