Social Selling in Action: Richard van der Blom's Guide to Winning on LinkedIn

Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own. Join this episode’s guest Richard van der Blom as we discuss social selling on LinkedIn for business growth. The key moments in this episode are: 00:00 Welcome 03:41 What is your definition of social selling and why does it matter today? 11:17 Is social selling just the role of the sales and marketing team? 19:20 What is the importance of having C-Suite execs involved? 22:51 What actions are most important on LinkedIn for Social Selling? 28:22 Favourite LinkedIn features to support social selling Connect with Richard van der Blom on LinkedIn - https://www.linkedin.com/in/richardvanderblom/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #virtualsales #B2Bsales #B2BMarketing