Episode 111

Create Your LinkedIn Digital Twin - The Upside of Being Authentic

Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduction and Welcome 00:45 Getting Started on LinkedIn: A Real Perspective 01:57 Exploring LinkedIn's Creator Mode 03:16 The Challenge of Getting Started on LinkedIn™️ 05:04 The Importance of Consistency and Personal Goals on LinkedIn™️ 06:54 The Challenges and Realities of Networking on LinkedIn™️ 08:54 The Importance of Being Real and Building Trust on LinkedIn™️ 09:17 The Dark Side of LinkedIn™️: Fake Accounts and Engagement Pods 10:11 Overcoming Mental Blocks and Building Confidence on LinkedIn™️ 19:14 The Power of Consistent Content Creation on LinkedIn™️ 25:29 Finding Your People and Building Your Community on LinkedIn™️ 29:21 Final Thoughts and Actionable Tips for LinkedIn™️ Beginners

Connect with John Lacey on LinkedIn™️ - https://www.linkedin.com/in/johnlacey/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

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About the Podcast

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Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.