B2B Content Marketing Trends Marketers Need to Know 2025

The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/MICHELLE

Key moments in this episode:

00:00 Introduction and Welcome

00:52 Origins of the B2B Content Marketing Report

04:10 Current Trends and Challenges in B2B Marketing

05:32 The Identity Crisis in B2B Marketing

07:38 Encouraging Creativity and Differentiation

13:25 Practical Tips for Marketers

19:42 The Role of Technology in Marketing

26:30 Looking Ahead to 2025

30:23 Final Thoughts

Connect with Robert Rose on LinkedIn - https://www.linkedin.com/in/robrose/

The Content Marketing Research is available here - https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

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