Episode 183

Why Your Team Isn't Posting On LinkedIn (And How to Fix It)

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success.

Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training.

Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort.

Key moments in this episode - 

0:00 The LinkedIn Myth

00:56 The Reality of LinkedIn for Teams

02:10 Challenges in Employee Advocacy on LinkedIn

02:56 Setting Your Team Up for Success

05:44 Addressing Internal Barriers

10:26 Culture Before Content

13:20 Practical Tips for LinkedIn Success

16:34 The Value of LinkedIn Training and Support

18:21 Achieving B2B LinkedIn Success

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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#LinkedIn #EmployeeAdvocacy #SocialSelling

About the Podcast

Show artwork for Social Media for B2B Growth: LinkedIn Strategies and Tips
Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

Profile picture for Michelle J Raymond

Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.