Episode 134

Why I Back LinkedIn Newsletters and I Think You Should Too

Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/MICHELLE

Key moments in this episode:

00:00 Introduction to LinkedIn Newsletters

00:41 Uplift Live 2025

01:57 The Evolution of LinkedIn Newsletters

05:10 LinkedIn Newsletter Client Success

08:05 Top 5 Reasons to Use LinkedIn Newsletters

09:00 Reason#5: The Power of Two

10:09 Reason #4: Indexed by Google

11:14 Reason #3: Power of Repurposing LinkedIn Content

12:10 Reason #2: Ease of Setup

14:01 Reason #1: Ultimate Algorithm Buster

16:41 LinkedIn Company Page Invites Have Moved

17:43 LinkedIn Newsletter Best Practices

Uplift Live 25 - Thu 27 Mar 2025 8:45 AM - 5:00 PM Birmingham UK.

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInNewsletters #LinkedInMarketing

About the Podcast

Show artwork for Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
LinkedIn insights for B2B marketers. No hacks.

About your host

Profile picture for Michelle J Raymond

Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.