Episode 14

Using Video Podcasts for Business Growth

The power of video content can not be underestimated to build your brand and make an impact. YouTube is one of the world’s largest search engines and presents a real opportunity to potentially reach a whole new audience. Learn how you can scale your messaging and really highlight thought leadership content. The key moments in this episode are: 00:00 Introduction 03:13 What is a video podcast? 07:00 YouTube Video Podcast vs YouTube video vs YouTube Live vs YouTube Shorts 10:59 How does a video podcast grow a business or personal brand? 22:51 What do I need to get a video podcast started? 26:48 Zach’s tips for what makes a great video podcast. Connect with Zac Mitchem on LinkedIn - https://www.linkedin.com/in/zachmitchem/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #youtube #videopodcast #branding #contentmarketing #youtubecreator

About the Podcast

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Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.