Episode 21

Unravelling LinkedIn Company Page Innovations

Ready to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation.

Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston. 

The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages 00:08:08 - Audio Events for Pages 00:10:30 - Building Community on LinkedIn 00:11:44 - Direct Interaction and Customer Service 00:12:58 - The Need for Post-Scheduling Editing Feature 00:13:30 - The Benefits of Planning and Batch Creating Content 00:14:43 - Balancing Engagement and Productivity 00:18:27 - The Importance of Communication and Responding to Comments 00:26:00 - The Importance of LinkedIn for Company Pages 00:27:36 - Overcoming Challenges on Company Pages 00:30:19 - The Role of AI on Company Pages 00:32:31 - The Future of LinkedIn and Company Pages 00:39:32 - The Push for Audio on LinkedIn 00:40:18 - Scheduling and Reach on LinkedIn 00:41:36 - Personal and Company Newsletters 00:43:12 - Maximising the Impact of Newsletters 00:47:10 - Using Chat GPT for Brainstorming

Connect with Lynnaire Johnston on LinkedIn - https://www.linkedin.com/in/lynnairejohnston/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

 

#linkedin #companypage #b2bmarketing

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Social Media for B2B Growth: LinkedIn Strategies and Tips

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.