Episode 16

Unlocking LinkedIn Sales in 2023: Dive Deep with Niraj Kapur (LinkedIn Top Voice)

 

If you want to grow your business on LinkedIn you have to reach the decision makers. The problem is they aren't standing there with a sign saying "pick me". Most likely they are hiding from the thousands of spam messages they get via DM. Add to this budgets are tighter and sales cycles are longer.

LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges we can still use LinkedIn to fill our sales pipeline.

The key moments in this episode are: 00:00:00 Welcome 00:02:39 Context is everything when it comes to sales. Mindset matters. 00:09:42 How do we sell to the LinkedIn invisible? 00:20:28 How to use LinkedIn to reach decision makers 00:23:29 Tips to spot opportunities in the home feed 00:26:24 Sales trends in 2023 Connect with Niraj Kapur on LinkedIn - https://www.linkedin.com/in/nkapur/ ABOUT MICHELLE J RAYMOND  Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#sales #socialselling #b2bsales #salesenablement

 

About the Podcast

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Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.