Top 10 LinkedIn New Features You Need To Know

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Lots of new LinkedIn features have dropped, but I wanna talk about the Top

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10 that marketers need to know that will impact your strategy for the rest of 2025.

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G'Day everyone.

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It's Coach Michelle J Raymond back again for another episode of the

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podcast where we're going to be looking at all of the features that LinkedIn

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have updated that you need to know.

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And honestly, I don't cover all the little bits and pieces.

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They do so many small changes, but these are the actual ones

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that will impact your strategy.

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Now, these 10 are quite interesting because I'm gonna

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say not all of them are great.

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Some of them give us signposts into the direction that LinkedIn's going, but

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the number 10 feature that I'm gonna talk about is possibly the biggest game

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changer to LinkedIn that I am super excited about and I know that podcast

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hosts always save the best to last.

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And I'm no different 'cause I want you to stick around because this one,

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I really hope gives us some faith in the platform, the direction that

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it's going, and will really make things more an even playing field.

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So to save your time, I'm gonna give you the 10 features as quick as I can

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so you can get on to reviewing your strategy and coming up with a plan

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for the remainder of 2025 and beyond.

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So we're gonna go into that right after this short message from

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our podcast sponsors Metricool.

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Let's start with LinkedIn Company pages.

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Now, yes, they are my favorite topic to talk about, but when it comes to

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new features, we're pretty limited, and this is gonna be a very short list.

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What I've noticed is we really haven't got any real new features that have

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come through unless you pay for premium.

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The only one that has popped up is a new analytic, which shows how

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many times your company page has showed up in Search Appearances.

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I'm not sure that it's helpful, but it does give us a signpost to say

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that LinkedIn are trying to move us away from putting our whole value

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of our efforts on impressions alone.

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So search appearances, a helpful KPI for some businesses, but if you aren't

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paying for LinkedIn premium, I'm not sure that you're going to see too many other

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options coming through at the moment.

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If you are paying for LinkedIn premium, I'd love to hear from you.

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How are you finding it?

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Is it making any difference to your business?

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I know one person out there that is currently a fan.

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I'm gonna go back and do some retesting.

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LinkedIn are offering me another free trial to come

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back and give it another crack.

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So I will do that and do a follow up episode of the podcast.

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But for now, the main thing that's a game changer for those of you who have

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LinkedIn Premium on your page is that you automatically jump to the top of

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the queue and also are the only ones that can get your company page verified.

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So if you didn't put in an application beforehand and get verified, lucky for

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me I did for the B2B Growth Company Page, but if you didn't do that bad news,

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your company page can't get verified unless you go through the process and

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if you're on the waiting list and didn't get verified, you just got chopped.

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So unfortunately again, coming back to pay to play, which is, you know, again, fair.

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It's a business that LinkedIn's running, not a charity, but

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this is what we are starting to see as the trend going forward.

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So for company pages, short and sweet is your page showing up in search appearances

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and for company page verification they are the two wins that we are seeing

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in this quarter for company pages.

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Let's move on to what else I've noticed out there when it comes to verifications.

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We have got another couple of different ways that you can get verified.

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I know some of you out there have found the process to get verified

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on your profile super clunky.

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It's different around the world depending where you are, but there are different

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verifications that are also taking place, and I've noticed it when I've been

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updating LinkedIn profiles for my clients.

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As I'm adding them to the workplaces in their work experience, it is sending

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off an email to their work email that they can then grab a code verify, and

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then they come up as workplace verified.

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Did you realise that you can literally right now, add yourself to any company

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in the world, any position in the world, and just literally say whatever

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you want on your LinkedIn profile?

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and LinkedIn's actually introducing a feature where if you try and add yourself

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as like a high profile role, so CEO or C-suite at a particular company,

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it will make you get verified to go through that email verification process.

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I love the fact that they're cracking down on this because

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it really has been a problem.

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This I think is a sign of the times where there's so much fake stuff out

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there, and I really do applaud LinkedIn for trying to help us out with this.

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So that is number three and number four.

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What is the fifth feature I think that you need to know about or

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feature change in this case?

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Yay.

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Collaborative articles have officially died.

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They will be no more so cast your mind back.

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I think it was about 12 months ago when collaborative

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articles blew up on LinkedIn.

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We got our little badge for contributing to them.

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Then we realised, actually you don't really have to do that much

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to get the little badge that said, you were amazing on that topic.

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And then just as quickly we discovered that what we were actually all doing is

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training LinkedIn's AI and there were blowups around the world and things got

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canceled, especially over in the UK.

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For privacy and GDPR and all those kind of other fun things that I don't know, the

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full ins and outs, but ultimately it got shut down, but now officially shut down.

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So goodbye collaborative articles and I'm not really sad about that, to be honest.

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They were just a big distraction.

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So that rounds out our top five.

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So after this quick break, let's go into the remaining five feature changes that I

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think that you need to know on LinkedIn.

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LinkedIn new feature update number six they have added a new game.

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So there's a mini Sudoku, uh, that is on LinkedIn now within the app.

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And if I think about this logically, why is LinkedIn introducing

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games on a professional platform?

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Honestly, I'm, I do scratch my head about this one, but when you think

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about it, they're really gamifying that experience and wanting you to

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come back for whatever reason, onto the platform and don't lose your streak.

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So those of you who are competitive, there's a new leaderboard as well.

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But I've noticed that people don't wanna break their streaks,

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so they keep coming back.

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LinkedIn's whole goal is to have you logging onto the platform

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regularly and watching more ads.

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Totally makes sense.

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Are you on team games, on LinkedIn?

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Like someone out there that loves these things, like, let me know.

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What do you love about them?

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Do you have a favourite game?

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Uh, yeah, it's just not for me.

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So if it's for you, I'm all ears.

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I'm always open-minded to learn new things.

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But do you find it's the thing that makes you coming back to LinkedIn more than

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the actual content and networking that supposedly we're doing on the platform.

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So number seven is a CapCut integration with LinkedIn.

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What does that mean?

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Well, we know LinkedIn is promoting heavily all things video on the platform.

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They're saying how amazing it is that numbers are up, that stats

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are up, and realistically everybody in B2B should be doing video.

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Now, I'm not necessarily seeing any of that reflecting in any of my own content

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or the content that we create on behalf of our company page management clients.

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If you don't know what CapCut is, it's a video editing tool that

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is essentially linked to TikTok, uh, which is again, interesting.

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If TikTok disappears out of the US where does this all kind of land?

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I like the idea.

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It shows that LinkedIn are trying to make these things a little easier.

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They're not going to be creating tools within the LinkedIn platform.

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Obviously, it's easier to, you know, outsource and have

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somebody that's already using it.

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From that perspective, basically what you do, you do all your video editing, the

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fancy edits that you can do in CapCut and upload directly from CapCut to LinkedIn.

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So it just saves you downloading, saving, re-uploading, and makes

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things a little bit more efficient.

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Number eight is all about analytics and what basically happened is there

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are third parties out there that are approved to have access to LinkedIn's

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API, and that's how they create these amazing programs on the outside that

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then bolt into LinkedIn's user network.

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They changed what's available to these companies as far as LinkedIn

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profile personal analytics.

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So in short, it now means tools like Metricool where I use to schedule

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all of our content, i'm now getting that feedback loop that says, this is

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the kind of content that is working.

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I can see my engagement rates, I can see the impressions, all

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those kind of cool numbers.

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But ultimately you can pick what worked.

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Go back and quickly and easily have a look and then repurpose

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it or give it a new life.

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Lots of cool different ways that you can do this.

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You won't notice it if you're not using third party tools, but for

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those of us that, that are using Metricool personal analytics is great.

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Disclaimer, you have to create your post in Metricool and

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then schedule it to LinkedIn.

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If you upload directly to LinkedIn.

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Unfortunately, at this point in time, the analytics don't feed back, so all

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of your past content, you can't see it.

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Number nine is all about analytics as well.

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I know listeners, this is crazy.

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Michelle J Raymond is talking about analytics as a great

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feature coming through.

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Now, if we have a look at the mood on LinkedIn, I think

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right now it's pretty somber.

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I'm not sure people are enjoying LinkedIn's new algorithm shift away

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from reach, which is the number of impressions that we get to relevancy.

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Which is is our content being shown to the right people and driving real outcomes.

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Now, until recently, we didn't really have a lot of other KPIs

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that we could replace things with.

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So if impressions dropped and we have no other KPIs that actually say,

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Hey, this dropped, but this went up.

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That's really hard to explain internally to your bosses.

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And I've had a lot of people going through this right now.

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It also can be demoralising as an individual to go, what is going on here?

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Good news.

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The latest changes to LinkedIn analytics are that things like,

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did somebody save your posts?

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Did they send it to somebody else?

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Are actions that will now be reported.

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So you can see did people like your content enough to save it?

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I mean, that's cool.

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If someone saves my content, I'm like high fiving myself, or did

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they repost it or share it with other people in their network?

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I love that LinkedIn are trying to encourage us to do these kinds of actions.

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They are showing us that, hey, we took away impressions.

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We get it, but hey, we want you to focus on things like

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this and also profile visits.

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So did you create a post where someone went to your

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profile and had a look at that?

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Now, if your profile isn't great and it's been on your to-do list for a long

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time and it's currently underselling, you don't forget to reach out.

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You know, that's a service that I offer.

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I will write it for you.

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Me, Michelle J Raymond, personally.

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Will work with you to update your profile so that it's optimised

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for LinkedIn's algorithms and optimised for your visitors.

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Now we're gonna go to a very quick break, and after this, number 10 is the update

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on LinkedIn that I am most excited about.

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LinkedIn update number 10 for Q3 in 2025 is one that I honestly,

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listeners, I am hoping, I am praying, I have everything crossed that this

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actually pans out for the best.

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The update is that LinkedIn have announced that they'll be working hard

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to crack down on engagement pods and AI commenting, and all of those automated

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tools, which, you know, I'm on the record on many episodes saying that they're

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the scourge of LinkedIn right now.

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This means that if people try and do too much activity and it

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looks suspicious, then accounts will be shut down potentially.

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And I love the idea of this.

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There are a couple of things that maybe I would've done different.

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LinkedIn, you've got a whole legal team out there.

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Why don't you go after the companies that offer these services and promote them as

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tools that are basically approved and they come across like there's nothing wrong

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and I'd love to see you go after them.

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Like honestly, your legal team came after me just to change my podcast name.

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Surely it's not that hard to go after these companies that offer these services.

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If you need some help, I've got a whole bunch of friends, it would be very

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happy to help you out with a list of company names that are currently offering

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services that break your user agreement, and more importantly to me can be

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demoralizing for people on the platform.

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'cause you wonder why does that person get so many likes and comments when

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I don't, especially when you know your content is better than theirs.

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That irritates the bejesus outta me.

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And it's even worse when you reward these pod users with a blue badge and

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say, you are one of LinkedIn's stars.

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That just literally infuriates me.

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I'm not gonna talk about it anymore.

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I'm going to sit back and hope that what LinkedIn's doing right now

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is gonna make a huge difference.

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And if they crack down on ai, automated comments and pod users, I think LinkedIn

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will be a better place for us all.

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There you have it listeners.

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My top 10 LinkedIn features you need to know about as we

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come into the end of 2025.

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Are there any in there you're surprised by?

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I'm always welcoming feedback either in the comments or direct message

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me over on LinkedIn and thank you to everybody that has reached out

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and connected in the last week.

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It has been so cool to hear from the people that take action

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after listening to an episode.

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That is what I'm here for.

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I appreciate all of you.

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If you are finding that, yep, the podcast is great, but it you want a little bit

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more one-on-one support, reach out to me.

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That is exactly the business that I have B2B Growth Co is here to support you in

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any way that you need to understand how to utilise LinkedIn to grow your business.

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So if that sounds like you book some time with me through the

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link that's in the show notes.

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So until next week, cheers.