Episode 1

Social Media Strategy to Get Results on LinkedIn - featuring Wanita Z

The start of the year is a good time for business owners to assess if their Social Media strategy is delivering results, aligned with current business goals and the business has the resources to execute. If you are frustrated you aren’t getting results from your social selling initiatives, the first place to look is your strategy. Host Michelle J Raymond discusses expert social media strategy tips with this week’s guest Wanita Zoghby-Fourie – Social Media Strategist and Founder of The Online Business Academy. The key moments in this epsiode are:

· What is a social media strategy and why should we start there? · Aligning your social media strategy with your business goals. · Most common mistakes business owners make with their social media strategies. · Any recommended tools business owners should consider managing the process? · One action a business owner could take today to get started on their social media strategy.

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

About the Podcast

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Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.