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Start Here: LinkedIn Strategies for B2B Growth

Social Media for B2B Growth is the podcast for B2B marketers and business leaders who want LinkedIn strategies that actually drive business results — not vanity metrics.

Hosted by global LinkedIn expert Michelle J Raymond, this show focuses on what really works for B2B brands on LinkedIn, using a Company Page-led approach powered by employee advocacy, what Michelle calls the Power of Two.

Each episode delivers practical, proven LinkedIn marketing strategies you can apply straight away to build trust, increase visibility, and create long-term B2B growth — without hacks, hype, or chasing trends.

If you’re done guessing and ready for LinkedIn marketing that connects brand and people to drive real business outcomes, you’re in the right place.

Hit follow and let’s grow your B2B the smart way.

Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.

CONNECT WITH MICHELLE J RAYMOND

  1. Michelle J Raymond on LinkedIn
  2. Book a free intro call
  3. https://socialmediaforb2bgrowthpodcast.com/
  4. B2B Growth Co newsletter

#LinkedIn #B2BMarketing

Transcript
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You're smart.

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You already know that LinkedIn matters for your B2B, but let's be real for a moment.

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Most of the advice out there feels recycled, oversimplified, or completely

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disconnected from real business goals.

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G'day everyone.

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I'm Michelle J Raymond, and this is the Social Media for B2B Growth podcast.

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And this podcast focuses specifically on what actually

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works on LinkedIn for B2B brands.

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No hacks.

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No hype.

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No beige advice.

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You see, I do LinkedIn a little bit differently to most.

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I take a Company Page led approach that is scaled with employee advocacy or

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what I like to call the Power of Two.

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It helps you build trust, visibility, and long-term growth for your business.

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Every episode, I promise, is practical and proven, and you'll

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walk away with clear ideas you can implement straight into your business.

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If you are done guessing, done chasing trends and ready for LinkedIn strategies

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that stand up in the real world, you're absolutely in the right place.

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So hit follow and let's grow your B2B the smart way.

About the Podcast

Show artwork for Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
LinkedIn insights for B2B marketers. No hacks.

About your host

Profile picture for Michelle J Raymond

Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.