Episode 24

Sell More With Your LinkedIn Content - Behavioral Science in Marketing

In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'.

They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales.

The key moments in this episode are:00:00 Introduction and Welcome00:12 Guest Introduction: Nancy Harhut00:50 Discussion on Behavioral Science in Marketing02:11 Nancy's Journey into Behavioral Science04:34 The Role of Emotions in B2B Purchasing09:32 The Power of Reciprocity in Business17:49 Leveraging the Social Proof Principle22:11 The Importance of Choice in Buyer Decisions26:07 Utilizing the Authority Principle30:37 Rhyme-as-Reason Bias: A New PerspectiveConnect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/

Buy your copy of Nancy's book on Amazon - "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses"

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#behavioralscience #b2bmarketing #customerloyalty

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Social Media for B2B Growth: LinkedIn Strategies and Tips

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.