Episode 2

Reduce Your LinkedIn Ad Spend Using This Proven Tactic

Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa. 

Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targeting capabilities and unlock the full potential of your LinkedIn Ads campaigns. 

The key moments in this episode are: 00:00:00 - Introduction 00:00:49 - AJ's Journey on LinkedIn  00:03:08 - Top Three LinkedIn Ads Features  00:06:54 - Integrating Organic and Paid Strategies 00:09:12 - The Power of LinkedIn Ads  00:13:23 - Importance of Building Relationships Before Expecting Results  00:14:25 - Pitfalls to Avoid in LinkedIn Ad Targeting  00:16:00 - The Importance of Having a Clear Target Audience 00:17:18 - CEO Targeting on LinkedIn and User Experience  00:18:29 - Trends in LinkedIn Ads and the Rise of Video 00:26:59 - The Power of Snazzy Subtitles 00:27:57 - Adapting to New Video Trends  00:29:17 - The Power of Retargeting  00:30:34 - Get Better Results with Retargeting 00:31:36 - Building Targeted Lists for Future Ads 

Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

www.b2bgrowthco.com

#LinkedInAds #LinkedIn #CompanyPages 

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Social Media for B2B Growth: LinkedIn Strategies and Tips
Social Media for B2B Growth: LinkedIn Strategies and Tips

Listen for free

About your host

Profile picture for Michelle J Raymond

Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.