Episode 13

Podcast Guesting as a Strategy - Featuring September Smith

Would you like to have time in front of someone else’s established audience? The cost of this trade is your subject matter expertise. Podcast Guesting is this exact opportunity. You can generate free publicity for your business by aligning with podcast hosts that share a common target market. Host Michelle J Raymond discusses how business owners can use podcast guesting as a part of their marketing plan to build authority and generate leads for free with this week’s guest September Smith, Founder at Of Course!™ Consulting.

The key moments in this episode are:· What is podcast guesting? · How can podcast guesting help build a company brand? · Tips to select the right podcast to guest on. · What makes a standout podcast guest? · Creative ways you can use your podcast guest appearance for content.

 

There can be a lot to learn from those that have gone before us. When starting out in business often prioritise day to day.

Host Michelle J Raymond discusses with this week’s guest Alicia Beachley, Brand Activation Specialist and Founder at April 5

The key moments in this episode are:· Why is having a mentor important for entrepreneurs? · What to look for in a business mentor? · What types of things can a business mentor help with? · How can you get the most out of business mentor sessions? · Flipside – why give back?

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond 5 Step Guide to Strategic Podcast Guesting: https://bit.ly/GuestingGuide

#LinkedIn #smallbusiness #podcastguesting

 

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Social Media for B2B Growth: LinkedIn Strategies and Tips

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.