Episode 7

LinkedIn Thought Leadership is NOT Just Posting Content!

The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it? 

Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas.

The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader  00:09:21 - Rareness of Thought Leadership  00:10:21 - Four Pillar Framework for Thought Leadership 00:13:32 - The Evolution of Thought Leadership  00:14:54 - Reevaluating the Numbers 00:16:21 - Starting the Journey to Thought Leadership  00:19:46 - The Importance of Practice and Evolution  00:22:33 - Being Contrarian vs. Depth of Ideas 00:26:43 - Can You Be a Thought Leader with a Ghostwriter or AI? 00:27:36 - The Role of Thinking in Thought Leadership 00:28:43 - Thought Leadership Extends Beyond LinkedIn 00:30:05 - The Limitations of Ghostwriting and AI

Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

www.b2bgrowthco.com

#linkedin #thoughtleadership #b2bgrowth

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Social Media for B2B Growth: LinkedIn Strategies and Tips

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.