Episode 7

LinkedIn Thought Leadership is NOT Just Posting Content!

The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it? 

Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas.

The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader  00:09:21 - Rareness of Thought Leadership  00:10:21 - Four Pillar Framework for Thought Leadership 00:13:32 - The Evolution of Thought Leadership  00:14:54 - Reevaluating the Numbers 00:16:21 - Starting the Journey to Thought Leadership  00:19:46 - The Importance of Practice and Evolution  00:22:33 - Being Contrarian vs. Depth of Ideas 00:26:43 - Can You Be a Thought Leader with a Ghostwriter or AI? 00:27:36 - The Role of Thinking in Thought Leadership 00:28:43 - Thought Leadership Extends Beyond LinkedIn 00:30:05 - The Limitations of Ghostwriting and AI

Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

www.b2bgrowthco.com

#linkedin #thoughtleadership #b2bgrowth

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Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
LinkedIn insights for B2B marketers. No hacks.

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Michelle J Raymond

Michelle J Raymond is the Founder of B2B Growth Co and creator of the Power of Two approach. She helps organisations combine Company Page-led growth with employee advocacy, so buyers don’t just see the brand; they hear from the people behind it.
A LinkedIn Company Pages specialist, LinkedIn author and host of the Social Media for B2B Growth podcast, Michelle is known for bringing practical, no-hacks LinkedIn strategies to stages worldwide.