Episode 18

LinkedIn Company Pages - The Power of organic and paid strategies to grow your B2B business. Guest: AJ Wilcox

How can you use LinkedIn Ads in 2023 to generate more leads for your business? What is the best LinkedIn paid strategy for businesses to explore? Join this episode’s expert LinkedIn Ad fanatic, AJ Wilcox, as we discuss how businesses can reach new audiences through LinkedIn Ads targeting. The key moments in this episode are: 02:12 LinkedIn Ads 2022-23 – an expert overview 07:00 LinkedIn Company Page to boost LinkedIn Ad performance 11:12 LinkedIn Ads vs Facebook Ads 14:48 Organic content to paid content 18:45 LinkedIn Ads targeting 22:26 Does a particular Ad format work better than others? 23:33 Which Ads will work best in 2023? 25:44 AJ's best tip for Ads Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach.To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #companypage #linkedinads #linkedinadstargeting #B2BMarketing

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Social Media for B2B Growth: LinkedIn Strategies and Tips

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.