Episode 5

Ignore Your LinkedIn Company Brand At Your Peril featuring Lynnaire Johnston

There is a lot of hype on LinkedIn about building your personal brand. For companies it’s important they also build a solid reputation online for their business. LinkedIn Company Pages are a brilliant tool for this. 

Host Michelle J Raymond discusses why business owners need to grow their company brand on LinkedIn with this week’s guest Lynnaire Johnston – Co-Author of Business Gold and owner Link-Ability.

The key moments in this episode are:

· Why businesses shouldn’t ignore building their company brand on LinkedIn?

· Simple ways a company can get started with a company page

· Differences between a LinkedIn Profile and LinkedIn Company Page?

· Favourite feature of company pages to build a company brand?

· Business Gold: Build Awareness, Authority and Advantage

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here getbook.at/BusinessGold

 

Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here getbook.at/BusinessGold

 

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Social Media for B2B Growth: LinkedIn Strategies and Tips

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About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.