Episode 126

Get More Engagement on LinkedIn with Winning Positioning & Messaging

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu šŸ¦. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Positioning and Messaging in B2B02:53 Understanding Positioning and Messaging05:33 Identifying Positioning and Messaging Problems17:13 Avoiding Common Messaging Mistakes25:42 Leveraging Positioning and Messaging for Social Media Success29:43 Final Thoughts and Actionable Tips Connect with Diane Wiredu on LinkedIn - Ā https://www.linkedin.com/in/dianewiredu/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedInā„¢ļø B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInā„¢ļø and let her know you are part of the community of podcast listeners.Ā  Connect with Michelle J Raymond on LinkedInā„¢ļøĀ -Ā https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedInā„¢ļø Training for teams to build personal and business brands and a LinkedInā„¢ļø Profile Recharge service for Founders/CEOs. Book a free intro call to learn moreĀ Ā -Ā https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #positioningĀ #messaging

About the Podcast

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Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ yearsā€™ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: ā€œBusiness Gold,ā€ the first book exclusively dedicated to LinkedIn Company Pages, and ā€œThe LinkedIn Branding Book,ā€ and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.