Episode 126

Get More Engagement on LinkedIn with Winning Positioning & Messaging

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Positioning and Messaging in B2B02:53 Understanding Positioning and Messaging05:33 Identifying Positioning and Messaging Problems17:13 Avoiding Common Messaging Mistakes25:42 Leveraging Positioning and Messaging for Social Media Success29:43 Final Thoughts and Actionable Tips Connect with Diane Wiredu on LinkedIn - Ā https://www.linkedin.com/in/dianewiredu/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedInā„¢ļø B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInā„¢ļø and let her know you are part of the community of podcast listeners.Ā  Connect with Michelle J Raymond on LinkedInā„¢ļøĀ -Ā https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedInā„¢ļø Training for teams to build personal and business brands and a LinkedInā„¢ļø Profile Recharge service for Founders/CEOs. Book a free intro call to learn moreĀ Ā -Ā https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #positioningĀ #messaging

About the Podcast

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Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
LinkedIn insights for B2B marketers. No hacks.

About your host

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Michelle J Raymond

Michelle J Raymond is the Founder of B2B Growth Co and creator of the Power of Two approach. She helps organisations combine Company Page-led growth with employee advocacy, so buyers don’t just see the brand; they hear from the people behind it.
A LinkedIn Company Pages specialist, LinkedIn author and host of the Social Media for B2B Growth podcast, Michelle is known for bringing practical, no-hacks LinkedIn strategies to stages worldwide.