Episode 12

From Idea to Income: Carla Howard on Crafting Successful Online Courses

Have you been considering putting together a digital course but have no idea where to start? At some point in your business, you may realise that having all your eggs in one basket isn’t a good idea and that trading time for money is limiting. Online Courses to create passive income could be the answer. Join this episode’s expert Carla Howard as we discuss the ins and outs of creating digital courses for passive income based on her experience of selling to almost 10K students in 118 countries. The key moments in this episode are: 00:00:00 Introduction 00:02:51 What are the key things I should know before I start my Online Course? 00:04:48 How much should be included in an Online Course? 00:12:50 How long should I set aside to create the Online Course? 00:18:30 What if my Online Course flops and nobody buys it? 00:26:32 Have you used LinkedIn to promote your Online Course? Connect with Carla Howard on LinkedIn - https://www.linkedin.com/in/changestrategist/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #onlinecourse #passiveincome #digitalproduct #onlinecoursehowto

About the Podcast

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Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.