Episode 147

Employee Advocacy Just Got Harder with this LinkedIn Change

The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/MICHELLE

Key moments in this episode:

00:00 LinkedIn Announcement

03:20 The My Company and Employee Advocacy Tabs on LinkedIn

04:49 The Impact of Removing These Features

06:18 Exploring Alternatives for Employee Advocacy

08:27 Cost-Effective Solutions for Small Businesses

09:47 Planning for LinkedIn Success in 2025

For more details - https://www.linkedin.com/help/linkedin/answer/a6836874?hcppcid=search

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

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#LinkedIn #EmployeeAdvocacy #LinkedInForBusiness

About the Podcast

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Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
LinkedIn insights for B2B marketers. No hacks.

About your host

Profile picture for Michelle J Raymond

Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.