Episode 108

Elevating B2B Marketing on LinkedIn: Authenticity in Action

In this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity.

Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing.

The key moments in this episode are: 00:00 Introduction and Welcome 00:19 Discussing Authenticity on LinkedIn 02:06 Authenticity in Marketing 05:58 The Role of Authenticity in Social Media 07:07 The Importance of Authenticity in Today's World 08:09 The Struggle of Being Authentic on LinkedIn 10:39 Balancing Authenticity and Professionalism 17:22 Fostering Authenticity in a Business Environment 22:36 Balancing Authenticity with Brand Image 28:13 Final Thoughts and Actionable Tips Connect with Gina Balarin on LinkedIn - https://www.linkedin.com/in/ginabalarin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedIn #authenticity #b2bmarketing

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Social Media for B2B Growth: LinkedIn Strategies and Tips

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.