Episode 131

Dominate LinkedIn With This Lesser Known Tactic

If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today.

Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode: 

00:00 Introduction: Are You Wasting Time on LinkedIn? 00:32 Embracing LinkedIn Analytics 02:19 Navigating LinkedIn Analytics for Profiles and Pages 06:30 Understanding Post Impressions and Engagement 08:46 Exciting Announcement: Partnership with Metricool 12:39 The Importance of Audience Demographics 17:47 Reporting and Automation Tips 18:50 Actionable Tips and Final Thoughts

Check out episode 119 with Joe Pulizzi to learn about how the Metricool sponsorship happened

https://podcasts.apple.com/us/podcast/joe-pulizzi-the-roadmap-to-becoming-a-content-entrepreneur/id1603908569?i=1000651210950

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInAnalytics 

 

 

About the Podcast

Show artwork for Social Media for B2B Growth: LinkedIn Strategies and Tips
Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

Profile picture for Michelle J Raymond

Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.