Episode 20

Building Your Personal and Business Brand on LinkedIn from the Ground Up. Guest Michelle B Griffin

The LinkedIn Branding Book by Michelle J Raymond and Michelle B Griffin is unlike any other business or branding book. It is not a LinkedIn how-to. It combines stories, lessons, knowledge and tips to help everyone build their personal and business brand on LinkedIn. The co-authors discuss how their book came to be, and the Brand Squared System™️.

The Brand Squared System is an easy-to-follow four-step LinkedIn brand-building system -

  1. Mindset
  2. Foundations
  3. Fusion
  4. Multipliers

Buy on Amazon - THE LINKEDIN BRANDING BOOK. The Power of Two. Build your Personal and Business Brand on LinkedIn for Exponential Results 

Join the #MichelleSquared community here - https://michellesquared.com/

Listen to The LinkedIn Branding Show Podcast by Michelle B Griffin and Michelle J Raymond here.

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About the Podcast

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Social Media for B2B Growth: LinkedIn Strategies and Tips

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About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.