Episode 7

Become a Credible Authority on LinkedIn with Trevor Young

‘Personal brand’ on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.’ Join this episode’s expert guest Trevor Young, as we discuss his method for a clear path towards growing a credible profile and reputation in a way that’s strategic, sustainable and respectful. The key moments in this episode are: 00:00 Welcome 04:41 Definition of a ‘Credible Authority' 11:48 Trevor’s Credible Authority Method - Empower, Enhance, Extend and Extract 19:28 Can you be a Thought Leader without a digital presence? 22:29 How to use LinkedIn to build credibility? Connect with Trevor Young on LinkedIn - https://www.linkedin.com/in/trevoryoung/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #branding #personalbranding #CredibleAuthority #B2BMarketing

About the Podcast

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Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.