Episode 115

Avoid Becoming a LinkedIn Clone: The Power of a Distinctive Personal Brand

When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights.

Key moments in this episode are - 00:00 The Plague of Blandness on LinkedIn™️ 01:07 Defining a Distinct Brand 02:07 The Power of Distinctive Brands 03:52 The Importance of Authenticity in Branding 05:01 The Role of Controversy in Branding 06:50 The Impact of Distinct Brands on Audience Attraction 07:53 Challenges in Creating a Distinctive Podcast 09:48 The Power of Authenticity in Content Creation 11:43 The Balance Between Standing Out and Staying Authentic 12:16 The Role of Controversy in Attracting the Right Audience 13:36 The Impact of Distinctive Branding on Business Opportunities 16:47 The Importance of Being Distinctive in Content Marketing 18:44 The Power of Standing for Something in Branding 20:26 The Role of Distinctive Branding in Attracting the Right Clients 32:57 The Importance of Creating a Digital Twin

Connect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond

#distinctiveassets #distinctivebrand #branding

 

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Social Media for B2B Growth: LinkedIn Strategies and Tips

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Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.