Episode 201

Social Media Customer Care: Best Practices Every B2B Brand Should Use

B2B buyers expect fast, human, helpful responses on social media and most brands are failing.

In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.

Key moments in this episode - 

00:00 Defining Social Customer Care

03:15 The Importance of Brand Conversations

04:47 Creating Engaging Content

07:00 Leveraging Social Media for Business Growth

08:27 Practical Tips for Social Media Engagement

22:00 The Role of AI in Social Customer Care

28:35 Final Thoughts

Connect with Brooke B. Sellas on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. 

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About the Podcast

Show artwork for Social Media for B2B Growth: LinkedIn Strategies and Tips
Social Media for B2B Growth: LinkedIn Strategies and Tips

About your host

Profile picture for Michelle J Raymond

Michelle J Raymond

Michelle J Raymond founded B2B Growth Co and has made her mark as a leading LinkedIn growth strategist. She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: “Business Gold,” the first book exclusively dedicated to LinkedIn Company Pages, and “The LinkedIn Branding Book,” and her insightful podcast Social Media for B2B Growth.

Follow her YouTube channel @MichelleJRaymond for helpful how tos.